The emtec TSA Tactile Sensation Analyzer is a multifunctional measuring device to objectively evaluate the softness, roughness and stiffness of fabrics and calculate a so-called "hand feel" value, which correlates up to almost 100 percent with the human expectation, and is adapted to the market and the respective product. Furthermore, the elasticity as well as the recovery parameters plasticity and hysteresis can be measured, but also the influence of softener additives or coatings and mechanical processes to the haptic properties of fabrics. These data allow the development of nonwovens and textile products that fit exactly to the respective application, existing products and their processing can be optimized and the quality can be guaranteed through permanent monitoring.