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The Woolmark Company is a not-for-profit enterprise and the global authority on wool. Through our extensive network of relationships spanning the international textile and fashion industries, we highlight Australian wool’s position as the ultimate natural fibre and premier ingredient in luxury apparel. We conducts research, development and marketing along the worldwide supply chain for Australian wool.
Wool shoes and socks are comfortable. Combining wool with different yarns in a shoe upper draws on wool's natural properties to promote dryness, breathability, freshness (anti-odour), comfort and warmth. The structure of wool socks provides cushioning to the bottom of the foot and encourage blood flow and stabilisation.
Wool compression:
Compression wear is a knitting technology designed for maximum comfort in sport and active wear whilst encouraging optimal performance of the wearer. The wool fibre adds and heightens the knits moisture wicking and odour resistant elements.
Sustainability of wool
Wool is 100% natural, renewable and biodegradable. We work alongside Australia woolgrowers to research, develop and market Australian wool and we encourage and unite the entire supply chain - from the farm through to consumers - to adopt natural ingredients for a more sustainable future.
Media enquiry:
Kimberley.tsang@wool.com